At the turn of the millennium, Zee Network turned it the other way! With the launch of a chic, stylish English General Entertainment Channel, it looked to have the young urban Indian segment on board. Over the last 9 years, it has succeeded in doing just that and has generated unprecedented viewer faith.Today Zee Cafe is the most widely viewed English Channel in India.Zee Cafe's direction has always focused on getting the best shows to the Indian audiences. It always promised to satiate the hip, young, cool college-goers' palate with the best international content that he or she only read about in the papers or get to know about online. Having completed the loop of now beaming these shows into their lives, Zee Cafe generated a huge young fan base. The most popular shows on the channel are 'The Big Bang Theory', 'Pretty Little Liars', 'The Vampire Diaries', 'The Secret Life Of The American Teenager' and 'House Of Cards', Zee Cafe has recently bought rights to the latest season of the most popular America daytime talk show 'The Ellen Degeneres Show' and airs it along with the US for the Indian audience. Additionally we also air new episodes of 'The Big Bang Theory', and 'The Vampire Diaries' along with the U.S.Zee Cafe struck a chord with the young viewer by being international in its appeal and by bringing the best and the latest American content. Ranging from the most popular sitcoms to reality television, from live events to stand-up comedy acts; Zee Cafe gives its viewer an array of entertainment to choose from.Aligning itself with the most happening international events, Zee Cafe's annual calendar boasts of magnum opus events like 'The Emmys' and 'Miss World', which are aired live for the Indian audience exclusively by Zee Cafe.Zee Cafe can boast of having brought glamorous events like 'The Victoria's Secret Fashion Show' and 'The Billboard Music Awards' to the country in the past..As is the case every year, the year 2013 too witnessed several Zee Cafe shows being picked up for nominations across various categories at the Emmys. 2013 saw the popular shows 'The Big Bang Theory', 'Political Animals', 'Scandal' and 'House Of Cards' garner a total of 14 nominations and a 3 big wins.Zee Cafe also supports and encourages it's viewers to support the "Green Cause" with its initiative "Green Turn". Green Turn was introduced in the year 2008 with the aim of creating a conscious effort towards preserving the environment. This year Zee Cafe urged its viewers to take a pledge on the official Green Turn app on Facebook and for each Pledge Zee Cafe in collaboration with an NGO adopted a tree. 'Green Turn' has received enthusiastic support and encouragement from viewers and advertising partners alike and shall reach newer heights of consequence in the years to come.This initiative has also been awarded a silver at The Promax India Awards 2013 under the category of 'Something For Nothing'.This year Zee Cafe continues to emerge as the strongest player in the English GEC by securing a top spot on the rating chart. Not just that, but also with its latest content Zee Cafe has the viewers glued to the channel leaving them asking for more. With the latest seasons of Grey's Anatomy, The Vampire Diaries, The Big Bang Theory, House Of cards and The Ellen Degenres Show, Zee Cafe once again seems to be the top favourite with the viewers.